Food Advertising - Making Food Look Sexy

The equivalant of a makeup artist for the stars is a food stylist. I always assumed someone must take the time to make the food on advertisements look fabulous, but I never understood the lengths that a food stylist would go to in order to make the food LOOK so mouth-wateringly delicious. The irony is that the food that looks so good on the screen is inedible. So it makes us want to eat the item we think we are looking at, but what we are actually seeing is an inedible form of the item. It's pretty crazy to think that my food cravings are being stimulated by an uncooked hamburger full of toothpicks and straight pins, and possibly some glue! Ugh. That's much less appetizing than it looks.

To see some examples of how food stylists manipulate the food for advertisements, click here.